suzuki sx4 s cross
The brief

A premium crossover of a passenger car and SUV, that was developed as a fusion between the latest design, functionality, excellent driving performance, and fuel efficiency. the Suzuki New SX-4 S give a whole new confidence on the road.

Suzuki is looking for a new media that can effectively reach their target audience and will integrated with other media. They wanted and integrated campaign that uses media and activation, beyond conventional ATL activities.

services
  • Concept & Development
  • In-store media placement (shelf partitions)
  • In-store activation
  • Logistics & supervision
the idea: "your gear to explore"

The launch of a new car is often followed with a test drive activity to consumers can experience the product directly.

We wanted to make the test drive more interesting. While consumers are enjoying their shopping, they can benefit from a test drive right outside the supermarket.

By applying the path-to -purchase approach. the integrated in-store campaign have influenced casual shoppers to try the car, and even make a purchase decision while they're shopping mindset.

venue
  • 5 Carrefour stores (Lebak bulus,
    MT Haryono, Bintaro, Taman
    Harapan indah, puri indah)
DUration
  • 5 Weeks