Our APPROACH

SHOPPER MARKETING:
HOW CONSUMERS BEHAVE & ACT
DURING THE PATH TO PURCHASE

ZMOT
(Zero Moment of Truth) 
Store Area
(Entrance & Surrounding)
In-store
Experience
Check-out
(Cashier)
Post Purchase

78% of purchase decision being made in-store and 68% of in-store purchase being impulse, marketing have a tremendous opportunity to reach shoppers and stimulate consumption through effective shopper marketing inside the stores.

61% OF GLOBAL RESPONDENTS BELIEVE GOING TO THE GROCERY STORE IS AN ENJOYABLE EXPERIENCE. 57% THINKS GROCERY SHOPPING IS A FUN DAY OUT FOR THE FAMILY
Our APPROACH

an integrated approach to shoppers

78% of purchase decision being made in-store and 68% of in-store purchase being impulse, marketing have a tremendous opportunity to reach shoppers and stimulate consumption through effective shopper marketing inside the stores.

01
CRM
  • Data mining
  • Shopper behavior analysis
  • Personalised communication & offers
  • Data analytics
02
ATL
  • TV commercial
  • Newspaper
  • Magazine
  • Billboards
03
in-store
  • Entrance media
  • Shelf media
  • Trolley
  • Floor vision
  • In-store TV
  • In-store radio
  • Check-out Counter
  • Trial and sampling
05
ACTIVATION
  • Event
  • sponsorship
  • Roadshow
04
BLT
  • Brochure
  • Direct Mail
  • Posters
06
SOCIAL MEDIA
  • Website
  • Search engine
  • Social Media
  • eNewsletter