sweety diapers
Sweety Gold is premium baby diaper of PT Softex Indonesia. To campaign for their premium products, Sweety Gold , their aim is to get mass awareness and trials from shoppers, particularly mothers, to experience the softness quality of the diaper by letting shoppers touch the diaper and comparing it to other anonymous diaper products.
• Shelf- Vision banners
• In-store demo
To achieve the client’s aim, we came up with the idea “Softness Challenge”. To get customers to touch, share, and tell the story about the softness of Sweety Gold diapers.
To create an excitement around the challenge. And deploy the technology for the challenge activity.
12 weeks
