suzuki sx4 s cross
A premium crossover of a passenger car and SUV, that was developed as a fusion between the latest design, functionality, excellent driving performance, and fuel efficiency. the Suzuki New SX-4 S give a whole new confidence on the road.
Suzuki is looking for a new media that can effectively reach their target audience and will integrated with other media. They wanted and integrated campaign that uses media and activation, beyond conventional ATL activities.
The launch of a new car is often followed with a test drive activity to consumers can experience the product directly.
We wanted to make the test drive more interesting. While consumers are enjoying their shopping, they can benefit from a test drive right outside the supermarket.
By applying the path-to -purchase approach. the integrated in-store campaign have influenced casual shoppers to try the car, and even make a purchase decision while they're shopping mindset.
