Their brief is to implement in-store campaign that can drive shoppers to the brand’s Instagram with massive impact and limited campaign budget. 

Our client emphasized on a creative, unique and different idea to convey the message that grabs shoppers attention.  That means shoppers will stop at the shelf area when they pass by and see the partition.

During the campaign “Are You ‘Hot’ Enough?” , the brand’s 60-second TVC is aired on Shelf TV followed by a text announcement to drive shoppers to take a selfie on  our customised and specially designed Shelf Partition and win many prizes. 

The Shelf TV’s role is to make shoppers stop once they hear the TVC. The upper part of the partition resembles the layout of Instagram where shoppers can take a selfie using the empty part and share it on the brand’s Instagram account. The lower part displays pop ups showing 3 main ingredients of the chilli sauce.