Bakmi Mewah is the first premium instant noodle in Indonesia. Having launched the product in early 2016 with their massive campaign using conventional ATL activities, our client is introduced by us to in-store campaign program. The objective is to build awareness for this newly launched product.

The in-store campaigns was delivered via ShelfVision and Shelf partition. Instead of using a flat partition, we encouraged the client to go with a more unique design. The partition featured pop-ups showing product packaging on one side. The other side featured pop-up frames with pictures of Indonesian celebrities eating Bakmi Mewah and their testimonies. This campaign was successfully executed in hundreds of hypermarkets and supermarkets across Indonesia.

Having successfully run this campaign, Mayora extended their partnership with us.